During the ZenFestival event, ASUS has unveiled the ZenFone Max. Since then, there was no information about it, until today, when ASUS launched an official product page. This could mean the launch of the handset is close, but still there's no word on pricing and availability.

The ASUS ZenFone Max could hit the market in time for Christmas after all, and if that doesn't happen, expect it to be available before the Chinese New Year in February.

ASUS ZenFone Max specifications

5.5-inch multitouch HD with Corning Gorilla Glass 4 protection

Qualcomm Snapdragon 410 SoCwith Adreno 306graphics

2 GB LPDDR3 RAM; 16 GB eMMC internal storage and microSD support up to 64 GB

5 MP front, 13 MP with dual LED flash and laser autofocus on the back

4G LTE, WiFi 802.11 b/g/n, Bluetooth 4.0 with EDR and A2DP, dual SIM, micro USB

Android 5.0 Lollipopwith ZenUI

0.44 pounds; 3.05 x 6.14 x 0.42 inches

5000 mAh (non-removable); up to 37.6 hours 3G talk time, 32.5 hours WiFi Web browsing, and 22.6 hours of video playback, as well as more than 900 hours in standby mode