What has been only a rumour, now is a reality, unfortunately. Lenovo has just announced that they will slowly phase out Motorola brand for smartphones. Motorola's Motorola Chief Operating Officer Rick Osterloh has said that they will "slowly phase out Motorola."

This is just the opposite of what Lenovo promised while acquiring the company back in 2014, when it said it will "not only protect the Motorola brand, but make it stronger." Motorola's phone segment will be merged with Lenovo's phone business, with high-end smartphones using the Moto branding while budget devices using the Vibe brand.