Curved LCD TV panel shipments are expected to surpass the 10 million mark in 2016 to approximately 12.5 million due to reduced pricing.

According to Sigmaintell Consulting, the number will follow 6.1 million in shipments during 2015 that represented a 2.3% penetration in LCD TV panel shipments. The penetration will increase to 4.7% in 2016.

In 2015, Samsung was responsible for 4.9 million units shipped and AU Optronics (AUO) 1.2 million, the firm said.

Pricing between curved LCD TV panels and flat screen units is expected to drop from a 15-20% difference in 2015 to under 10% in 2016. More TV vendors are expected to push the technology throughout 2016 as a result, the firm added.