Lenovo aims to increase its market share for consumer PCs in the Taiwan market from 4% in 2015 to 8% in 2016, and sets a target growth of over 10% in sales of consumer-use PCs, according to Ivan Cheung, Lenovo's general manager for Hong Kong, Taiwan and South Korea.

Currently, Lenovo has two major business groups in Taiwan: the enterprise business group is mainly focusing on enterprise PCs such as its Think and X1-series products and servers, and the consumer business group. Executives of the two business groups report directly to Cheung, instead of through a general manager as in the past.

Lenovo has been pushing direct sales via its Lenovo.com website in Asia. The service began in Japan and Australia and extended to Hong Kong and South Korea in 2015. Lenovo also started the service in Taiwan in early November 2015.

Since consumers in Taiwan are accustomed to purchasing products online, and the related channel is able to contribute 20% of Taiwan's overall IT sales, Lenovo is optimistic about its direct sales business model in Taiwan, Cheung noted.

In addition, Lenovo is also planning to push gaming notebooks such as its Lenovo Y900-series, in Taiwan as well as 2-in-1 devices.

Lenovo will also start selling its Project Tango tablet with phone functionality, supporting virtual reality applications. The tablet features a 6.4-inch high-end display and will be priced at a rather high point.

As for the enterprise market, Cheung expects the company's market share to grow a double-digit percentage from 2015, and is looking to become the largest foreign PC vendor in Taiwan.