Chip orders from Apple are relatively slow in the second quarter of 2016 compared to those in the same quarter in previous years, according to industry sources.
Overall chip orders placed by Apple for the second quarter will only be slightly higher than those for the first quarter, despite the upcoming availability of its 4-inch iPhone SE and 9.7-inch iPad Pro devices, said the sources.
Sales of the latest Apple devices have been disappointing, according to sources at analog IC suppliers. Chip shipments for the iPhone 6s and 6s Plus for the second quarter of 2016 will likely be halved from those shipped in the first quarter, the sources indicated.
Shipments for the new iPhone SE will be unable to offset the fall in shipments for the iPhone 6s and 6s Plus devices in the second quarter, the sources continued. The shipment target for the SE in the second quarter is four to five million units, the sources said.
Chip orders from Apple are unlikely to return to the previous high levels until after the third quarter of 2016, when its next-generation iPhone, iPad, MacBook and iMac products become available, the sources noted. |