HTC 10 might be a great smartphone, but it looks like people are not very into it. The company has put a lot of efforts in the phone, but that doesn't seem to pay off, especially in China. According to new information, the company's pre-reservation campaign isn't very successful.

Two of the biggest online commerce platforms in China, JD and TMall, have only received a total of 251 bookings for the device. Not much will change until May 9, when the handset will become available to purchase in China. The only reason for this poor number would be the phone's specifications, which doesn't pack Snapdragon 820 SoC and 4 GB of RAM. Instead, customers can only purchase the HTC 10 Lifestyle, which is identical in design, but has a Snapdragon 652 and 3 GB of RAM.