Asustek Computer plans to unveil its ZenFone 3 family products in June targeting the mid-range segment, according to company CEO Jerry Shen.

Asustek has begun using smartphone solutions from Qualcomm since September 2015, and therefore Asustek's production of smartphones will not be affected by recent policy change at Intel, Shen said.

Over 90% of the ZenFone 3 smartphones will be powered by Qualcomm's processors, while the remaining 10% will feature MediaTek's CPUs, Shen said, adding that the adoption of chipset solutions from Qualcomm and MediaTek will not undermine Asustek's gross margin.

Asustek saw its smartphone revenues grow over 40% on year in the first quarter of 2016, buoyed by strong sales in Southeast Asia, Brazil, Russia and Europe. However, Shen noted that sales are expected to stay flat in the second quarter as compared to a year earlier period due to the transition to new models.

Ausustek will continue to focus on the mainstream segment but will also aim to penetrate into the US$260-307 segment with new products, Shen stated, adding that Asustek will also compete with Huawei and Oppo in the over US$300 segment in the China market.

The ZenFone 3 series products will be available in six countries in August, pushing up the ASP of Asustek's smartphones, Shen said, adding that sales of ZenFone 3 Max will account for nearly two-thirds of total ZenFone 3 shipments, and ZenFone 3 Deluxe and ZenFone 3 for the remaining.