Among LCD TV vendors, Sony took the initiative to launch Ultra HD models and consequently shipped nearly 13 million Bravia series LCD TVs in 2015 and is expected to see significant on-year growth in 2016 shipments although global shipments are likely to remain unchanged on year at 220 million units, according to industry sources.

While Taiwan-based Foxconn Electronics and TPV Technology are ODM and OEM, respectively, of LCD TVs for Sony, they will not benefit from growth in Sony's global shipments in 2016, the sources said, as Sony undertakes in-house production for Ultra HD LCD TVs and most of the high-end models, and releases outsourcing orders mainly for mid-range and entry-level models.