In addition to the enterprise notebook sector, Dell has also been successfully expanding its presence in the consumer notebook sector recently and has seen increased market share in North America and emerging markets such as Brazil, India and China.

Dell's upstream partners Compal Electronics and Wistron are both expected to see increasing orders from the US-based vendor.

Dell is currently the largest brand vendors in both Brazil's consumer and enterprise notebook market segments and also the leader in India's enterprise PC market. In China, Dell currently only performs weaker than Lenovo..

Dell has launched several new products including Inspiron 3000, 5000 and 7000 series 2-in-1 devices, XPS ultra-thin notebooks and Alienware gaming products recently, looking to strengthen its product offerings.

Dell's notebooks are manufactured by Compal and Wistron. Dell's enterprise products are mainly handled by Compal, while orders for consumer models are shared by Compal and Wistron. Currently, Compal supplies 70% of Dell's notebook shipments.